Abstract:Chinese text in social media is difficult to extract text features because of its fuzzy category, which affects the accuracy of named entity recognition. Therefore, a large language model based Chinese named entity recognition method for social media is proposed. This method collects a large number of Chinese text data from social media platforms, enhances the semantic processing of the data, and then designs a text encoder to encode the relative position of the enhanced text. On this basis, a large language model is used to deeply explore the text information features and construct the feature vector representation. At the same time, the attention mechanism is introduced to analyze the semantic features of text context. Through the label decoding process, the optimal text sequence is output, and the Chinese named entity recognition model is constructed. Under the guidance of the loss function, the model parameters are optimized to realize the accurate identification of named entities. The experimental results show that the error rate of this method is 0.03% in practical application, which has high recognition accuracy and good application effect.